Sri Sairam Ayurveda Medical College & Research Centre conducted an Institution Innovation Council (IIC) activity as part of the 3rd Quarterly Calendar Activity for 2025–2026 on the topic “Business Model Canvas” on 12th October 2026 (Monday), from 10:30 AM to 12:30 PM at the Sairam Incubation Centre.

The session featured Dr. K. Maran, Professor & Director, Sri Sairam Institute of Management Studies, as the resource person. The programme aimed to familiarise participants with the Business Model Canvas framework and its application in developing and evaluating innovative business ideas, identifying key business components, and translating entrepreneurial concepts into viable business models.