On 28th May 2024, Sri Sairam Ayurveda Medical College and Research Centre’s Institutional Innovation Council hosted a workshop on the Business Model Canvas, conducted by Mr. Jayandan S A, Senior R&D Executive at Sri Sairam Techno Incubator Foundation. The workshop aimed to equip participants with practical tools and techniques for developing and visualizing effective business models, essential for the success of startups. Attendees gained valuable insights into structuring their business ideas, identifying key components, and strategizing for sustainable growth.