On 4th June 2025, the Institutional Innovation Council (IIC) of Sri Sairam Ayurveda Medical College and Research Centre conducted a workshop on the Business Model Canvas, featuring an engaging session by Dr. K. Maran, Director of Sri Sairam Institute of Management Studies. The workshop introduced students and faculty to key components of business modeling, including value proposition, customer segments, and revenue streams, aiming to foster entrepreneurial thinking and innovation in the field of Ayurveda.