Sri Sairam Ayurveda Medical College & Research Centre successfully organised a workshop on “Effective Sales & Marketing Strategies for Entrepreneurs” on 5 October 2026 (Monday), from 2.00 PM to 4.00 PM at the Sairam Incubation Centre, as part of the Institution Innovation Council (IIC 7.0) Second Quarterly Calendar Activity for the academic year 2025–2026.

The programme featured Dr. K. Maran, Professor & Director, Sri Sairam Institute of Management Studies, as the resource person. He shared valuable insights into effective sales techniques, marketing strategies, customer engagement, business promotion, and the essential skills required for successful entrepreneurship.

The workshop aimed to foster an entrepreneurial mindset among participants and enhance their understanding of translating innovative ideas into sustainable business ventures. The session highlighted the importance of strategic marketing, identifying market opportunities, understanding customer needs, and developing effective business development strategies in today’s competitive environment.

The workshop served as a valuable initiative to strengthen the institution’s innovation and entrepreneurship ecosystem and encourage participants to develop practical skills for future entrepreneurial endeavours.