Sri Sairam Ayurveda Medical College & Research Centre’s Institutional Innovation Council successfully organized IInd Quarter IIC Event for 2024-25, a workshop on “Effective Sales and Marketing Strategies for Entrepreneurs/Startups,” on 7th February 2025. Dr. K. Maran, Professor and Director, Sri Sairam Institute of Management Studies, Chennai, delivered insightful strategies and practical knowledge to empower budding entrepreneurs and startups in enhancing their sales and marketing capabilities.